Apple unveils iPhone 6, iPhone 6 Plus, and Apple Watch

Cupertino (California): Apple Inc unveiled a new watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the company's reputation as a wellspring of innovation.

The first new product to be developed and introduced under Cook's reign is a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.

Rival watch and wearable device makers are keeping a wary eye on Apple, which up-ended the music industry and drove once-dominant phone makers like Blackberry to the brink of extinction, and whose iPad helped shrink personal computer sales for a time before they recently recovered.

It has an enviable track record when it comes to mobile hardware, though it tends not to be the first to introduce a new-fangled product category. Rival electronics giants such as Sony Corp, Samsung, LG Electronics Inc and Qualcomm Inc have already launched smartwatches, albeit without much success.

The "Apple Watch" will come in three distinct collections, including a sport edition and an upscale line coated in 18-karat gold.

"Compared to what's out there, it feels like it's very slender. I like the level of elegance and the three different lines, which include sport and luxury," said Angela Tafoya, at fashion blog Refinery29.

Bernstein Research analyst Toni Sacconaghi estimated on Tuesday that if Apple were to sell 30 million watches at $250 each, it would add about $7.5 billion to its revenue.

The pressure was on for the world's largest tech company to wow at its "special event" in Cupertino. The prospect of the new watch attracted a broader swathe of attendees than usual, with celebrities, fashion industry editors and even healthcare executives rounding out the mostly tech-industry crowd.

On Tuesday, the company also took the wraps off a larger, 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus. They will support more than 200 telecoms carriers worldwide, including all three in China - a key growth market for the company.

It also introduced a new mobile payments service dubbed "Apple Pay." Each phone will come equipped with its new payments service, which launches in the United States next month and allows users to pay for items in stores with their phones instead of physically presenting their credit or debit cards.

The move gives Apple access to a trove of data on how consumers shop in brick and mortar stores, where more than 90 percent of U.S. retail sales are still conducted.

Barclays Capital said in a Sept. 5 note that the mobile payments feature would give Apple "one of the largest sets of consumer transaction data in the U.S."

Each new iPhone will come with a "secure element" chip and a near-field communications, or NFC, antenna.

In a rare move for the company, Apple had planned on livecasting its event online, with a simultaneous translation in Chinese. But the livestream went down for many users about a half-hour in, prompting many to take to Twitter to express their frustrations.




Apple CEO Tim Cook, holding an IPhone 6 Plus, discusses the new Apple Watch and iPhone 6s

Here are the updates from the event that took place on September 9 at Cupertino in California.

* An extremely important day in the history of Apple.

* Apple CEO Tim Cook is on stage and talks about the iphone

INTRODUCING THE IPHONE 6, AND THE IPHONE 6 PLUS

“Today, we are pleased to announce the biggest advancement in iPhone. ” Tim Cook


* iPhone6 revealed. The iPhone6 has a continious seamless design.

* iPhone6 and iPhone6 Plus revealed

* iPhone6 has a continious seamless design.

* iPhone6 is thinner and features a Retina display.


* These displays have the full sRGB wide color gamut.

* Dual-domain pixels on the photo-aligned IPS display give you a wider angle of view.





* iPhone 6 has a 4.7-inch display. iPhone 6 Plus has a 5.5-inch display.

* Dual-domain pixels on the photo-aligned IPS display give you a wider angle of view.

* iPhone 6 has a resolution of 1334 by 750 with 326 pixels per inch. For a more than 720p Retina HD display.

* iPhone 6 Plus has a resolution of 1920 by 1080 with 401 pixels per inch. That’s full 1080p HD resolution.

* iPhone 6 is merely 6.9 mm. iPhone 6 Plus is just a smidge more at 7.1 mm.

* iPhone 6 has over one million pixels. And iPhone 6 Plus has over two million pixels.

* The new landscape view for iPhone 6 Plus.

* The M8 coprocessor continuously measures motion data from the accelerometer, gyroscope, and compass.

* iPhone 6 has a barometer that senses air pressure to measure relative elevation.

* The barometer is great for fitness apps. iPhone can now tell if you’re going up molehills, mountains, and everything in between.



The Health app in iOS 8.

* Measures physical activities, like the flights of stairs you climb. Third-party apps will be able to tap into these features.


Graphics are an incredible 84 times faster than the original iPhone.


Processor performance is 50 times faster than the original iPhone.

* iPhone 6 is up to 50% more energy efficient, so you can have higher sustained performance.





iPhone 6 now supports Voice over LTE.

* iPhone 6 has faster LTE than iPhone 5s. It also has more LTE bands than any other smartphone for better roaming.

* iPhone 6 supports over 200 LTE carriers around the world. Including all three in China.

* VoLTE for iPhone 6 is supported by some of the world’s top carriers. And will continue grow.

* With 802.11ac, iPhone 6 Wi-Fi speeds are up to three times faster than iPhone 5s.

* Wi-Fi calling is a new feature for making high-quality calls when cell conditions are poor.


The iSight camera was already incredibly capable. But now it's even better.

* iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

* Focus Pixels in the all-new sensor help iPhone 6 focus faster and better. They determine focus direction and how far to move the lens.

* Focus Pixels are a technology previously found only in professional DSLR cameras.


New software improvements help you take better pictures.

* Faster autofocus, next-generation local tone mapping, and advanced noise reduction. It’s a mouthful that gives you a real eyeful.


Shot with iPhone 6.


iPhone 6 is better at detecting faces near and far

* The A8 chip includes a powerful Apple-designed image signal processor.

* The new ISP helps with both shaky hands and low light.

* Burst mode detects smiles and blinks, then recommends the best picture

* iPhone 6 has incredible advances in video. Starting with a new Apple-designed video encoder.

* Capture slow-motion video at 120 fps or 240 fps.

* The FaceTime HD camera has an all-new sensor and larger ƒ/2.2 aperture that lets in over 80% more light.



iPhone 6 and iPhone 6 Plus come with iOS 8.


Add voice, video, and location to any message


The predictive keyboard learns your conversation style and helps you answer accordingly



Touch ID lets you securely and easily access content in other apps



Notification extensions from your favorite apps



There's so much more to iPhone 6 and iPhone 6 Plus than a bigger display.

* All-new design. Retina HD display. A8 processor. New barometer. Advanced wireless. Improved iSight camera. Amazing HD video. And iOS 8.




New Apple-designed silicone cases.

* They fit iPhone 6 perfectly. Available in six colors, including (PRODUCT)RED



New leather cases for iPhone 6 and iPhone 6 Plus



Pre-order your iPhone 6 starting September 12


iOS 8 is supported on these devices. And it’s available as a free download September 17

INTRODUCING THE APPLE WATCH












“Apple Watch is the most personal device we’ve ever created.” - Tim Cook.



* It’s an extremely precise and customizable timepiece.



Apple Watch introduces the Digital Crown.
* It’s a versatile tool that answers the fundamental challenge of how to magnify content on a small display.

* With the Digital Crown, you can scroll, zoom, and navigate Apple Watch without covering the display.



The Digital Crown lets you navigate Apple Watch fluidly and precisely.

* Magnify content, scroll through lists and messages, and make selections. All without obstructing the screen.


Apple Watch has a flexible Retina display.

* It's laminated to a single crystal of sapphire, the hardest transparent material after diamond.


Infrared and visible-light LEDs, along with photosensors, detect your pulse rate.

* Working with other technologies in Apple Watch, these help provide a comprehensive picture of your daily activity.


Apple Watch is as much about self-expression as it is utility.

* There are a range of watch faces and millions of ways to personalize them.

Crafted from the finest materials.

* Apple Watch is built from custom alloys of stainless steel, aluminum, and 18-karat gold. With bands as thoughtfully designed as the watch itself.

To get to your apps, just press the Digital Crown.

* The Home screen looks familiar, but it’s a new experience designed for the Apple Watch display.

* To get to the clock, tap the Clock app icon.

* To switch between watch face designs, just use Force Touch and swipe. To choose a watch face, tap it.


Most Apple Watch faces are extremely customizable.

* You can change colors, choose design elements, and add functionality.

* Swipe up on the watch face for Glances — condensed, easily scannable views of the apps you use most.

* You know you have incoming communication when you feel it on your wrist.

* You always have complete control of what information reaches your Apple Watch.

* Apple Watch has Siri. Press and hold the Digital Crown to activate.

* Dictate a message, check your calendar, find the nearest coffee shop, and more. Siri is at your service.


Receive and send messages in amazing ways — from your wrist.

* Send preset phrases, smart responses based on your conversation, audio messages, your location — even interactive emojis.

* Apple Watch comes with the Photos app. Zoom in on a picture with a turn of the Digital Crown.

* Any photos you Favorite on your iPhone or Mac will automatically appear on your Apple Watch.

* Maps doesn’t just show you the way, it guides you to go right or left with a tap.


With Maps, Apple Watch can show your current location, turn-by-turn directions, and how long it will take to get to your destination.

* Press the side button to bring up Friends, a place to see the people you stay in touch with most.

* From Friends, you can make a call, send a message, or connect with new Digital Touch features.

* If your friend has an Apple Watch, you can give them a gentle tap on the wrist, even if they’re thousands of miles away.


Send a flower. Send a fish. Send any sketch with your finger.

* Digital Touch on Apple Watch makes communication more intimate.


With Apple Watch, you can share something as personal as the beating of your heart.

* Press two fingers on the screen to capture and send your heartbeat.

* WatchKit lets developers make apps that appear right on the home screen of Apple Watch.

* WatchKit lets developers make apps that appear right on the Home screen of Apple Watch.

* Apps built with WatchKit take advantage of the larger battery and processing power in your iPhone. While displaying the app on Apple Watch.


Kevin Lynch shows off apps on Apple Watch.


Apple Watch comes with two apps that give a complete picture of your health and fitness.

* The Activity app monitors movement throughout the day. The Workout app tracks dedicated workouts.

* Some of the world’s most respected health and fitness experts helped develop Apple Watch.

* Apple Watch is an all-day fitness tracker and a highly advanced sports watch in a single device.

* It has an accelerometer to measure body movement.

* A custom sensor measures intensity by tracking your heart rate.

* Apple Watch uses the GPS and Wi-Fi in your iPhone to help track your distance.


Apple Watch measures three aspects of movement.

* The Activity app shows three rings: one for Move, one for Exercise, and one for Stand.

* The Move ring gives you an overview of how active you are.

* The Exercise ring measures brisk activity.

* The Stand ring shows how often you’ve stood up to take a break from sitting.



The Workout app shows real-time stats such as calories, time, distance, and pace for your workouts.

* Set goals, chart your progress, and earn awards as you track specific workouts, such as running, walking, and cycling.



You can track your progress over time in more detail with the Fitness app on iPhone.

* It stores all your activity data, and lets you see your workout history whenever you want.


* Apple Watch is classified into three collections that consider personal style and taste.

* Apple Watch requires iPhone. It works with iPhone 5, 5c, 5s, 6, and 6 Plus.

* Apple Watch will start at $349. And will be available early next year.